Executive MBA in Healthcare Management

Module Aims
The module aims to introduce students to the principles and practices of marketing. It engages students in the selection and application of relevant marketing theories, conceptual tools and models to assist them in interpreting and solving marketing problems and presenting novel applications of marketing to improve the organisation's value propositions. Primarily it seeks to develop students’ capabilities to effectively direct and manage an organisation's marketing function.

Module Summary

• Understanding marketing management
• Developing marketing strategies and plans
• Creating customer value, satisfaction, and loyalty
• Analysing consumer and business markets
• Identifying market segments and targets
• Creating brand equity and Crafting the brand positioning
• Marketing through the life cycle
• Consumer behaviour
• Relationships loyalty and co-creation
• Service dominant logic
• Management of the original and extended marketing mix

Learning Outcomes
On successful completion of the module, you will be able to:

1. Critically evaluate an organisation's management of its marketing function and develop informed plans to improve it.
2. Critically reflect upon the application of rapidly emerging marketing practices by various organisations.

Module Aims
The aim of the module is to introduce you to the nature and functioning of organisations and the behaviour of individuals and groups within them. It seeks to encourage you to use this knowledge to inform and improve your leadership and management skills and practices.

Module Summary

• The individual at work
• Motivation, satisfaction and productivity
• Group behaviour and leadership
• Power, authority and conflict in organisations
• Organisational structure and design
• Organisational culture
• Organisational change
• Wellbeing
• Employee engagement

Learning Outcomes
On successful completion of the module, you will be able to:

1. Critically evaluate relevant theories and empirical evidence relating to organisational behaviour.
2. Critically appraise and evaluate different strategies for management and leadership.

Module Aims
This module aims to develop your understanding and interpretation of sound financial management to almost all business decisions in order to understand the impact of this function on the principles and practices of executive management decision making.

Module Summary

• The terminology of accounting and the structure and content of the main financial statements used by business organisations.
• The role and use of different financial statements
• The use of management accounting techniques for business planning and decision making.
• Sources of business finance and the role of financial information in the financing of a business.
• Business budgeting and budgetary control
• The use of investment appraisal techniques in retail management

Learning Outcomes
On successful completion of the module, you will be able to:

1. Critically evaluate, present and prepare financial information in a clear accurate way.
2. Demonstrate a critical understanding of the use of financial information for management decision making and control.

Module Aims
The module aims to develop your understanding and application of the principles, practices, models and tools called upon to ensure a holistic, responsible approach to strategic management. It engages students in the selection and application of relevant conceptual tools and models to assist them in interpreting both the business environment and the organisation's resource base to solve problems and presenting novel, sustainable business level strategies.

Module Summary

• Strategic management philosophies and schools of thought
• Business Environment Analysis
• Competitive positioning / rivalry
• Core Competencies / Resource Based Strategies
• Generic Business Strategies
• Strategies for growth / sustainability
• Stakeholder engagement / positioning
• Value chain analysis
• Strategic Change

Learning Outcomes
On successful completion of the module, you will be able to:

1. Critically evaluate an organisation's management of its approach to strategic function and develop informed plans to improve it.
2. Diagnose strategic opportunities or problems and critically evaluate strategic choices and viable strategic options to assist them.

Module Aims
The module aims to:

• Develop an ability to apply the theory and practice of Clinical Governance and Quality Improvement to complex healthcare settings.
• Develop a critical understanding of quality metrics within healthcare

Module Summary

• Clinical Governance: ethos and ethics, theory and background
• The “Seven Pillars" of Clinical Governance.
• Applying Clinical Governance in practice: patient safety, clinical effectiveness, quality assurance
• Clinical Governance and Law.
• Quality in Healthcare – Why and How? Selecting and using appropriate methodologies (research and audit)
• Navigating Quality Management in Healthcare.

Learning Outcomes
On successful completion of the module, you will be able to:

1. Critically appraise the role of clinical/ corporate governance in improving healthcare organisations.
2. Navigate and critically evaluate the complexities of implementing clinical/corporate governance and quality agendas in the practice setting.

Module Aims
This module aims to:

• Develop your ability to effectively manage change and the innovation process within complex healthcare organisational structures.
• Develop an ability to critically evaluate innovation and change within the healthcare environment

Module Summary

• Organisational Change and the Innovation Process
• Change Management theories / models
• Change Management resistance and implementation
• Innovation management processes and practices

Learning Outcomes

1. Compare and contrast a range of change management theories and models in the context of a healthcare setting.
2. Critically evaluate and recommend suitable management actions / strategies and systems for the development and introduction of innovation processes, functions and disruptions in healthcare delivery.

Module aims
The aim of this module is to consolidate students learning acquired through their executive MBA programme into a single capstone project. Students will carry out an independent study on a management topic of their choice. They will have the opportunity to apply the comprehensive theoretical knowledge, understanding and skills that they obtained throughout the executive MBA to an area of interest within either their own workplace setting or a company of their choosing and compile a comprehensive report.

Module Summary

• Recap the key learning outcomes of the module they have studied
• Evaluate suitable collection, analysis and interpretation of different types of data and evidence
• Determine effective / evidence-based decision making in organisations for business case development
• Developing a suitable executive management capstone project proposal
• Producing a capstone project report

Learning Outcomes
On successful completion of the module, you will be able to:

1. Synthesise knowledge gained during executive MBA Studies and apply these in developing solutions to complex management issues and improving performance.
2. Develop conceptual understanding of business and management theory and constructs in a way that facilitates systematic search, justification and evaluation of competing courses of action.
3. Critically evaluate information and data (evidence) to inform real life management decisions within the workplace.